In this age of personalization, marketing is evolving to relationship marketing. But what does that mean? It means that you want to deliver value and be trusted, not just for one sale, but for all the other interactions you have throughout the course of a consumer’s life. The best relationships are built on good communication, […]
During their last event, Amazon announced a new feature, that of Alexa Shopping Actions, and everyone is excited. In short, what does this mean? Thanks to Alexa Shopping Actions it is possible to add a new shopping experience to the Skills. In fact, users can add products to the Amazon cart without leaving the skill. Brands […]
You’ve heard about the wonders of voice technology. Maybe you want to build a voice experience for fun or to make a profit. Whatever the reason, you’ll eventually come to the point where you’ll need to learn the basics of creating Alexa skills and then publish them. Well, first let’s explain two important details that […]
A collaboration between ExxonMobil, Fiserv, Amazon Pay, and Alexa has made possible the launch of voice payments technology. Who would have imagined the possibility of paying for gas just by using a simple voice command like “Alexa, pay for gas”. Let alone having it available at thousands of Exxon and Mobil gas stations all around […]
The fact is that advertising is shifting from television to digital. TV spending will continue to grow, but other unique digital formats are becoming increasingly important. To keep this marketing channel relevant, a powerful tool is needed. This is the case where voice technology can come in handy as a way to increase TV advertising […]
Where is the next great marketing innovation coming from? The advertising industry has changed drastically over the last decade, especially outdoor advertising. New technologies are pushing the industry forward with artificial intelligence, machine learning, voice search, and digital out of home (DOOH). Also, we need to consider the outdoor advertising advantages when used in collaboration […]
