In this age of personalization, marketing is evolving to relationship marketing. But what does that mean? It means that you want to deliver value and be trusted, not just for one sale, but for all the other interactions you have throughout the course of a consumer’s life. The best relationships are built on good communication, […]
During their last event, Amazon announced a new feature, that of Alexa Shopping Actions, and everyone is excited. In short, what does this mean? Thanks to Alexa Shopping Actions it is possible to add a new shopping experience to the Skills. In fact, users can add products to the Amazon cart without leaving the skill. Brands […]
You’ve heard about the wonders of voice technology. Maybe you want to build a voice experience for fun or to make a profit. Whatever the reason, you’ll eventually come to the point where you’ll need to learn the basics of creating Alexa skills and then publish them. Well, first let’s explain two important details that […]
The fact is that advertising is shifting from television to digital. TV spending will continue to grow, but other unique digital formats are becoming increasingly important. To keep this marketing channel relevant, a powerful tool is needed. This is the case where voice technology can come in handy as a way to increase TV advertising […]
When it comes to marketing, you probably do not think about Spotify — a music streaming platform that is used by over 100 million people. We think Spotify Advertising Campaigns are underrated considering the high potential they have. Whether you’re considering it for your radio broadcast or an advertising campaign, Spotify will undoubtedly have a […]
Just a few of days ago, Amazon Alexa announced a piece of great news for both developers and manufacturers regarding Alexa Skills Kit in UAE and KSA. They shared the news of making available Alexa Voice Services and Alexa Skills Kit in UAE and the Kingdom of Saudi Arabia. Also, they announced it will be […]
