Juxhin Radhima CEO of Ipervox talking about Amazon Alexa Skills, Amazon Alexa voice assistant and Amazon Echo smart speakers

Reading time: about 4 minutes.

Amazon has just launched in Italy its Echo devices accompanied by Alexa’s artificial intelligence. A new voice-based technology that in America and other European countries is already populating. No more applications, browsing websites, or written searches, but simply voice requests.

Amazon has just launched in Italy its Echo devices accompanied by Alexa’s artificial intelligence. A new voice-based technology that in America and other European countries is already populating. No more applications, browsing websites, or written searches, but simply voice requests.

Amazon Echo and Alexa: the basics of voice-based technologies

This new technology from Amazon, which can control exclusively by voice, is based on 2 main elements: the hardware part: the smart speaker, which is Echo, and the software part: that is the one that gives intelligence and voice, that’s Alexa.

Of Echo devices, there are several types with different features, sizes and prices.

You can begin to see them further.

Amazon Echo: the family of smart speakers

Echo Dot is the smallest in the family.

It is equipped with 4 long-range microphones, which then can listen to you even at a good distance.

Different Amazon Echo devices, including Amazon Echo Dot black color, Amazon Echo black color and Amazon Echo Plus white color.

Echo, we could say it’s “the original”. It has 7 microphones and noise cancellation so it can hear your commands even if you’re in another room and there’s noise or music.

It is almost 15 cm tall and to date comes at €99.99 on Amazon.it.

Echo plus has a powerful all-round sound.

With him you are given a Philips Hue White bulb, which you can control remotely and which could become the first piece of your smart home.

Echo Plus can become the control center (hub) of the smart home by controlling compatible Zigbee devices (a series of devices that communicate between them wirelessly) such as bulbs, switches, heaters, and more. It is as high as the normal Echo and slightly wider. The price is €149.99 on Amazon.it.

Echo Spot is the one with a screen.

It can, for example, show pictures of your connected cameras in other rooms, videos, movie trailers, news summary video, etc. Make video calls with others who have Echo Spot or view your shopping list. It’s very stylish and compact, it’s just over 10cm tall.

The price is €149.99 on Amazon.it.

Echo devices are made available by Amazon. Now let’s move on to the really smart part:

Alexa: the smart assistant and its skill

All Echo devices connect to Alexa, the voice with which each user will converse.

Its technology is cloud-based and an Internet connection is required in order to use it. To Alexa you can ask for a truly boundless variety of things: the weather forecast, the latest news, play your favorite music, set a timer, suggest you a recipe, set a reminder, or consult your agenda.

You can also use it to control your smart home supported devices. For example, turn on the TV, adjust the temperature of the house, raise or lower the light. To activate it is very simple, just say the name Alexa, followed by the command you want to give.

For example: “Alexa, add rice to the shopping list.”

In addition to its basic skills, you can get more and customize what Alexa can do for you using skills.

An Amazon Echo Dot and different Alexa Skill Icons from different services available in Italy
Different Alexa Skills available in Italy

The skills are apps for Alexa, which are activated with your voice.

You can use, for example, the skill of Sky Sport to hear the latest sports news, Just Eat’s to order food at home. There is one that you want to allow to reproduce soothing and natural sounds, and the one that guides you in meditation. Or the one with daily marketing tips and much more.

Everyone can develop their skills and make them available to those who have an Amazon device or access to Alexa.

So if you are an entrepreneur or a professional, you can develop your skills and reach all the new market slice that this technology will create in a few minutes. Since it came out, Amazon has already improved Alexa’s capabilities. It is now able to respond to general requests such as “help me cook,” advising the appropriate skills for the request.

Before you had to know the exact name of the skill and download it. Many businesses, even local ones, can be found more easily and the potential is huge.

Considering the novelty and the slowness of many Italian businesses to adopt new technologies, the opportunity the Alexa Skills give you is really great.

If you are wondering what can be the advantages for your business in exploiting Alexa and skills, I recommend you read this article of mine where I explain it in detail.

In the next article instead, I will tell you about how 14 big businesses are already taking advantage of the Amazon voice technology. They have made it by developing their own skill. Share this article if you liked it or think it might interest someone else. You will also encourage me to create more and more interesting content 🙂

We will see you soon with a new article,

Juxhin