The fact is that advertising is shifting from television to digital. TV spending will continue to grow, but other unique digital formats are becoming increasingly important. To keep this marketing channel relevant, a powerful tool is needed. This is the case where voice technology can come in handy as a way to increase TV advertising […]
Where is the next great marketing innovation coming from? The advertising industry has changed drastically over the last decade, especially outdoor advertising. New technologies are pushing the industry forward with artificial intelligence, machine learning, voice search, and digital out of home (DOOH). Also, we need to consider the outdoor advertising advantages when used in collaboration […]
Radio advertisement might sound outdated, but it remains one of the most reliable marketing channels to reach a large number of people. With 30 seconds or less to communicate an exciting offer or product, radio advertising can be extremely effective in getting consumers’ attention. Businesses can get a lot more brand exposure compared to text-based […]
When it comes to marketing, you probably do not think about Spotify — a music streaming platform that is used by over 100 million people. We think Spotify Advertising Campaigns are underrated considering the high potential they have. Whether you’re considering it for your radio broadcast or an advertising campaign, Spotify will undoubtedly have a […]
Would you like to ask a question and get the answer in a blink, avoiding devices or getting online to do so? Who doesn’t, right? Voice marketing is the new way of reaching out to clients in a more human, natural, and user-friendly way. What about agencies providing this kind of service? The key is […]
Digital-first marketing is a growing trend, even if you think you’re miles ahead of your competition. What you might be missing is conversational AI. The conversation is the defining element of a digital-first customer experience, and a major shift in the way businesses communicate with customers. Artificial intelligence has led to an evolution of customer […]
