Deutsche Telekom, Europe’s largest telecommunications company based in Germany, has announced the launch of its new Smart Speaker Mini.
On September 6, 2019, its first voice device became available. After America and Asia, it was also the first smart speaker to arrive from Europe.
To develop it, Deutsche Telekom had worked with Orange, another European company.
The German company has put a lot of effort into privacy security measures by including its own data protection standards to optimize data security.
We are talking about a “premium” smart speaker given the initial cost of 149.99€ (now about 99€).
The novelty for the world of smart speakers was that you could also rent for €4.95 per month.
For the Head of Consumer of the company that was the “first big step into a new voice control ecosystem”.
Now Deutsche Telekom has recently taken the second big step by launching the less expensive and smaller Mini model.
Deutsche Telekom Mini: the new smart speaker from Europe
Available from 22 June 2020, as for the first model, this smart speaker will have 2 voice assistants.
The first is Magenta, developed directly by the company and the second is Amazon Alexa.
The device will flash Magenta when the main voice assistant is active and will be colored instead of blue when Alexa is active.
Having 2 voice assistants is a big plus of Deutsche Telekom.
A user will be able to take advantage of all the features created ad hoc by the company for the German market in particular and then switch to Alexa to enjoy voice apps available only there.
The cost of the device is definitely different from its predecessor: 49.99€ to buy it and 1.95€ per month to rent it.
So let’s talk about an entry-level smart speaker on a par with Echo Dot and Google Nest Mini.
This is a clever strategy on the part of the company which aims to make the world of voice accessible to everyone as a customer.
It’s also an inviting way to get people who are still a bit skeptical and wouldn’t invest a lot of money in voice technology to try it out right away.
We’ll see how many customers you can take away from Amazon and Google.
The features of the German smart speaker are complete: from integration with Spotify, to shopping lists, news, weather and radio.
Their voice assistant Magenta also integrates with the smart home to adjust the lights or temperature of the house, for example.
A major advantage for German users is that this device offers native support for other products offered by the company.
For example, it can completely replace the TV remote control and make calls.
If you remember earlier I told you that Deutsche Telekom collaborated with Orange to develop this smart speaker.
Well, Orange is a French company that has also collaborated with Amazon to launch its own smart speaker: Djingo.
This smart speaker also offers a native voice assistant alongside Alexa.
Will the mini version come from France too?
The main thing to take note of is the movement that is also taking place in Europe around the voice market.
Companies are not passive to Amazon and Google’s launch of devices but want to play their part in the market.
This will certainly be a great boost to the acceleration of technology and to raise the quality standards of the new smart speakers.
With new voice assistants in new markets and new countries, having your own voice application will become an even deadlier weapon to grow your brand or business.
If you don’t know, the goal of IPERVOX in the near future is to support the development of voice applications for all existing platforms.
This is gonna be fun!
If you want to jump on board with us click “Start for free” below and we’ll guide you through the creation of your first voice app.
I’ll see you soon,
CEO and Founder of IPERVOX