In this age of personalization, marketing is evolving to relationship marketing. But what does that mean? It means that you want to deliver value and be trusted, not just for one sale, but for all the other interactions you have throughout the course of a consumer’s life. The best relationships are built on good communication, […]
The fact is that advertising is shifting from television to digital. TV spending will continue to grow, but other unique digital formats are becoming increasingly important. To keep this marketing channel relevant, a powerful tool is needed. This is the case where voice technology can come in handy as a way to increase TV advertising […]
Where is the next great marketing innovation coming from? The advertising industry has changed drastically over the last decade, especially outdoor advertising. New technologies are pushing the industry forward with artificial intelligence, machine learning, voice search, and digital out of home (DOOH). Also, we need to consider the outdoor advertising advantages when used in collaboration […]
When it comes to marketing, you probably do not think about Spotify — a music streaming platform that is used by over 100 million people. We think Spotify Advertising Campaigns are underrated considering the high potential they have. Whether you’re considering it for your radio broadcast or an advertising campaign, Spotify will undoubtedly have a […]
Voice assistants have taken off in recent years, and the number of devices equipped with voice control is growing. Marketers and developers alike are turning their attention to these new voice-enabled devices considering the growing need for a voice app developer. What is a Voice Application?A voice application is every app that relies on the […]
The Nutella Creations voice app brings similar features to a broader segment of the voice assistant using population as part of Nutella’s marketing efforts. NUTELLA SPREADS Nutella has an amazing brand, and they’re very open to new [ideas] with voice. They came to us initially with the recipe ideas. We suggested including the games as a way […]
