Outdoor Advertising Advantages when supported from voice technology

Where is the next great marketing innovation coming from? The advertising industry has changed drastically over the last decade, especially outdoor advertising. New technologies are pushing the industry forward with artificial intelligence, machine learning, voice search, and digital out of home (DOOH). Also, we need to consider the outdoor advertising advantages when used in collaboration […]

Nutella’s new voice app Nutella Creations is now available through Google Assistant.

The Nutella Creations voice app brings similar features to a broader segment of the voice assistant using population as part of Nutella’s marketing efforts. NUTELLA SPREADS Nutella has an amazing brand, and they’re very open to new [ideas] with voice. They came to us initially with the recipe ideas. We suggested including the games as a way […]

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