for EnterprisesHOW TO SELL MORE THANKS TO THE VOICE APP?Voice is a new way to communicate: more engaging, easier and closer to consumers.
Everyone can make contents accessible to customers by creating voice applications.
Find out how to quickly and easily it is to use voice technology for your business!
Voice is a new way to communicate: more engaging, easier and closer to consumers.
Everyone can make contents accessible to customers by creating voice applications.
Find out how to quickly and easily it is to use voice technology for your business!
What is a voice app?
We now have voice assistants like Amazon Alexa, Google Assistant or Apple’s Siri.
The use of voice is growing rapidly as a replacement for web browsing or mobile apps. By 2025, 75% of U.S. households will be equipped with at least one smart speaker (Statista, 2019).
91% of Brands are Investing in Voice Apps (Adobe Analytics, 2019). A voice app is for the voice what an app is for your smartphone.
In the case of the main platform – Amazon Alexa – these voice apps are called Alexa Skills.
WHY VOICE
NEW COMMUNICATIONCHANNEL
Voice is the new channel of communication and therefore a new channel to express your brand to a wider audience
NATURAL WAY TO REACHTARGET GROUP
Companies have always thrived to find the most natural way to approach different target groups
BUSINESSES GETTINGSMART
Voice is the starting point of a business getting smart and dropping down all those menus, emails, messages, page visits
01
DATA
Getting it has never been easier. With each user that talks to your voice app you gather valuable information.
02
RIGHT TO THE POINT
It's like navigating a house. Before, your product was in the last room of the house, and for the user to get there many doors had to be opened.
03
NEW SALES CHANNEL
Competitors are asleep for the moment.
Smart speakers in the US will grow by 75% by 2025.
65% of users use Amazon Echo Alexa in Italy.
In May 2020, consumers spent $82.5 billion online, up 77% year-over-year.
By 2023 there will be 8 billion voice assistants in use
Voice shopping is set to jump to $40 billion in 2022.
The Voice commerce market will reach over $80 billion per year by 2023.
IPERVOX IS SUPPORTED BY
Case Study Consumer
PROBLEM
The problem was that the traditional sampling techniques in the streets and malls were not efficient. Send me a sample to resolve this issue by the usage of voice search and Alexa voice assistant.
SOLUTION
All the customer has to do is ask!
Send Me a Sample offers a voice-activated product trial. Whenever people see the logo or call to action on a brand's advertising, they simply ask Alexa to “Send me a Sample”. Customers are then guided through a script to help them select the sample they want and even choose if they want to begin an ongoing relationship with the brand or say no and simply enjoy the sample.
INCREASE IN COSTUMER SATISFACTION
4.5+ RATINGS
87% OF RATINGS IN THE FIRST FEW MONTHS
Case Study Entertainment
Disney Music Group – Disney music challenge
PROBLEM
As music listening habits evolve, revenues have moved away from physical album sales to paid downloads and streaming music services. In the face of digital disruption from these new monetization patterns, record labels must find alternative ways to build and engage audiences, stay relevant, and drive sales
SOLUTION
Disney created a game with 4 questions with a leaderboard, in this way families had the opportunity to play, and people to engage with the characters, the leaderboard helped determine who was the biggest disney fan, and also add fun to the game. After the trivia you could choose to play another game or to open the Disney library.
+500 k unique plays
15% of users asked to hear the Disney hit playlist
1350 reviews with a 4,3 rating
20k Users with more than 10+ Stars collected in game
CASE STUDy FOOD & DRINK
Disney Music Group – Disney music challenge
PROBLEM
When families want to eat a complete breakfast, it can be a challenge to keep everyone interested. From finding the right recipe, to including children in the cooking process, and keeping them occupied while at the table – a simple morning breakfast can become a handful.
SOLUTION
This Alexa Skill delivers users Nutella recipes, and is engaging, useful and fun for the whole family. Additionally, customers can choose to have the full recipe texted to their mobile phone, or recipe ingredients added to their Alexa Shopping List.
Over 1K unique visitors in week 1 campaign
Over 120 customer ratings in 2 month with 80% 4-star + ratings
The whole voice market is growing and voice interactions between customers and business ARE the future.
IPERVOX is everything you need to give voice to your business!
Voice is the future of a frictionless world.
Being able to develop your own voice app for a professional or entrepreneur is a great business opportunity.
Making your content available to anyone who has access to a voice assistant allows you to win a new slice of the market and play on a terrain still free from the great competition we see every day on socials.
We are talking about a market that is having an incredible growth, I’ll tell you about it in the next question.
Here are some updated figures:
- It has been estimated that in 2020, 50% of online research will be done through voice
- 44% of weekly users of their device with voice assistant order products using their voice.
- Shopping with voice is expected to reach $40 billion by 2022.
- 40% of adults do voice searches at least once a day (and we go up to 55% if we talk about teenagers)
- An ecommerce such as Tide (a well-known detergent brand) uses a skill to push users towards their products by giving advice on how to remove stains.
- Domino’s pizza, after only 2 months after the launch of their skill, was receiving 1 out of 5 orders via voice.
- Laundrapp has achieved incredible results by publishing a skill for their laundry service.
- 1-800-flowers has conquered a younger market share by allowing you to order flowers with a voice request.
- Marriot Hotels (famous hotel chain) has significantly improved the service offered to its customers thanks to a skill made available to each room.
- Gary Vaynerchuk was one of the first to believe in this technology and to distribute its contents with a skill for Alexa
- Marco Montemagno was the first in Italy to make the audio of his content available to Amazon Alexa users (with a skill created by Juxhin Radhima, CEO and Founder of IPERVOX).
