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We now have voice assistants like Amazon Alexa, Google Assistant or Apple’s Siri.
The use of voice is growing rapidly as a replacement for web browsing or mobile apps. By 2025, 75% of U.S. households will be equipped with at least one smart speaker (Statista, 2019).
91% of Brands are Investing in Voice Apps (Adobe Analytics, 2019). A voice app is for the voice what an app is for your smartphone.
In the case of the main platform – Amazon Alexa – these voice apps are called Alexa Skills.
Voice is the new channel of communication and therefore a new channel to express your brand to a wider audience
Companies have always thrived to find the most natural way to approach different target groups
Voice is the starting point of a business getting smart and dropping down all those menus, emails, messages, page visits
Getting it has never been easier. With each user that talks to your voice app you gather valuable information.
It's like navigating a house. Before, your product was in the last room of the house, and for the user to get there many doors had to be opened.
Competitors are asleep for the moment.
Smart speakers in the US will grow by 75% by 2025.
65% of users use Amazon Echo Alexa in Italy.
In May 2020, consumers spent $82.5 billion online, up 77% year-over-year.
By 2023 there will be 8 billion voice assistants in use
Voice shopping is set to jump to $40 billion in 2022.
The Voice commerce market will reach over $80 billion per year by 2023.
The problem was that the traditional sampling techniques in the streets and malls were not efficient. Send me a sample to resolve this issue by the usage of voice search and Alexa voice assistant.
All the customer has to do is ask!
Send Me a Sample offers a voice-activated product trial. Whenever people see the logo or call to action on a brand's advertising, they simply ask Alexa to “Send me a Sample”. Customers are then guided through a script to help them select the sample they want and even choose if they want to begin an ongoing relationship with the brand or say no and simply enjoy the sample.
As music listening habits evolve, revenues have moved away from physical album sales to paid downloads and streaming music services. In the face of digital disruption from these new monetization patterns, record labels must find alternative ways to build and engage audiences, stay relevant, and drive sales
Disney created a game with 4 questions with a leaderboard, in this way families had the opportunity to play, and people to engage with the characters, the leaderboard helped determine who was the biggest disney fan, and also add fun to the game. After the trivia you could choose to play another game or to open the Disney library.
When families want to eat a complete breakfast, it can be a challenge to keep everyone interested. From finding the right recipe, to including children in the cooking process, and keeping them occupied while at the table – a simple morning breakfast can become a handful.
This Alexa Skill delivers users Nutella recipes, and is engaging, useful and fun for the whole family. Additionally, customers can choose to have the full recipe texted to their mobile phone, or recipe ingredients added to their Alexa Shopping List.
Being able to develop your own voice app for a professional or entrepreneur is a great business opportunity.
Making your content available to anyone who has access to a voice assistant allows you to win a new slice of the market and play on a terrain still free from the great competition we see every day on socials.
We are talking about a market that is having an incredible growth, I’ll tell you about it in the next question.
Here are some updated figures: