how to use voice technology to create better performing radio advertisement

Radio advertisement might sound outdated, but it remains one of the most reliable marketing channels to reach a large number of people. With 30 seconds or less to communicate an exciting offer or product, radio advertising can be extremely effective in getting consumers’ attention. Businesses can get a lot more brand exposure compared to text-based […]

The importance of Conversational AI in marketing

Digital-first marketing is a growing trend, even if you think you’re miles ahead of your competition. What you might be missing is conversational AI. The conversation is the defining element of a digital-first customer experience, and a major shift in the way businesses communicate with customers. Artificial intelligence has led to an evolution of customer […]

voice marketing as a way to empower your brand with voice applications and voice assistants

As digital marketing continues to impact and transform the retail industry, voice shopping — aka voice technology in general — will become an important emerging channel. Voice Marketing is growing faster than expected because it’s convenient and easy for both businesses and consumers. Voice is also accessible for all ages and experience levels. There is […]

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