What do voice professionals think?
Who do they think is the voice assistant that is having the biggest impact in the market?
Voicebot conducted surveys in July 2019 and January 2020 to find out.
Respondents were developers, voice designers, marketers, and other professionals from around the world.
The results were published in the first Voice Industry Pulse, a 40-chart report that reports sentiment, activity, and future plans of the voice market.
From these researches they created the Voice Platform Impact Rating, a score that allows you to compare voice assistants based on several factors such as those just mentioned.
The score – and therefore the impact – of the individual platform does not refer to what is used by consumers, but to the investment of commitment and attention of professionals who work with those platforms every day.
The score can range from -250 to 250.
So who’s in the lead in 2020?
The voice assistant with the biggest impact
Alexa ranked first with a score of 110.2.
In second place is Google Assistant with a score of 97.3.
To find the voice assistant in third place, we must go all the way down to the score of 38.3 for Apple’s Siri.
The Al in fourth place is the Samsung Bixby with 25.5.
Note Microsoft’s -1.5 score, perhaps due to the platform’s new focus on Office 365 rather than its consumers.
There are other interesting factors in the report to consider in addition to the overall impact score.
For example, in 2019, developers referred to Amazon Alexa as the most potential voice assistant (with a score of 4.20 versus 4.18 from Google Assistant).
At the beginning of 2020 we find Google Assistant in the lead (with a score of 3.30 against 3.27 of Amazon Alexa).
Google Assistant also remains in the lead, as said in a 5-year potential forecast.
The results are very close, but you should still notice the great progression of Google’s home voice assistant.
Meanwhile, perceptions of Microsoft’s Cortana and Samsung Bixby have also greatly improved, with an increase of 34/35%.
Another fact caught my attention, especially since it represents a nice opportunity for those who develop the necessary knowledge.
The data is about promoting voice apps.
On average 1 out of 4 marketers promotes the launch of a voice app.
The other 3 who do not promote it make a mistake that makes life easier for those who know how to promote its launch, thus attracting new users who will use it right away.
I have told you how to promote your Alexa skill in this article.
Among the marketers who promote the launch of voice apps, social media is the preferred channel (53.5%), followed by emails to their audience and PR.
Let’s talk about market share for a moment.
Amazon, which created the smart speaker market, still enjoys the advantage of being the first.
It holds 53% of the market, compared to 30.9% for Google Assistant, but it has gained ground compared to the 23.9% it held in 2019.
Once again, we have clear evidence that entering first (or among the first) has incredible advantages when that market explodes.
I told you about the right time to enter a new market in this article.
As you saw in this article Amazon Alexa still seems the main force in the voice market, but Google Assistant is making considerable progress.
Creating a voice app for these main platforms right now can mean great growth in the medium term.
None of the two companies – Amazon and Google – want to be second and their battle will only accelerate with the progress and maturation of their technologies.
If you want to be ready to go in the voice market, you can do it in 5 minutes by creating your voice app with IPERVOX, the easiest way to do it.
Click on “Start for free” and watch for yourself.
I’ll be waiting for you inside.
CEO and Founder of IPERVOX