The fact is that advertising is shifting from television to digital. TV spending will continue to grow, but other unique digital formats are becoming increasingly important. To keep this marketing channel relevant, a powerful tool is needed. This is the case where voice technology can come in handy as a way to increase TV advertising […]
Where is the next great marketing innovation coming from? The advertising industry has changed drastically over the last decade, especially outdoor advertising. New technologies are pushing the industry forward with artificial intelligence, machine learning, voice search, and digital out of home (DOOH). Also, we need to consider the outdoor advertising advantages when used in collaboration […]
Radio advertisement might sound outdated, but it remains one of the most reliable marketing channels to reach a large number of people. With 30 seconds or less to communicate an exciting offer or product, radio advertising can be extremely effective in getting consumers’ attention. Businesses can get a lot more brand exposure compared to text-based […]
Voice technology has been around us for quite a long time, yet its biggest developments in usability have been made only in recent years. This has expanded the voice technology applications, therefore reaching more consumers. However, these steps of development are often considered only as the tip of the iceberg, compared to what the potential […]
We have witnessed an enormous amount of voice applications being published in recent years, but very few of them were built with a proper voice design. Enterprises are building out voice applications to provide a unique experience to their customers because more customers are using voice devices on a daily basis. However, apart from the […]
Amazon Echo is the hub of Amazon’s smart home ecosystem, featuring a voice-enabled speaker and smart assistant. The smart speakers come in multiple models, from the original Echo to car-specific Amazon Echo devices, with new features and capabilities added regularly. In this article, we’re only focusing on products from Amazon that are part of the […]
