Radio advertisement might sound outdated, but it remains one of the most reliable marketing channels to reach a large number of people. With 30 seconds or less to communicate an exciting offer or product, radio advertising can be extremely effective in getting consumers’ attention. Businesses can get a lot more brand exposure compared to text-based […]
It’s true that having an Alexa Skill published can create a whole new channel of reaching your customers and expanding your audience. However, it is highly important to have an optimal Alexa Skill Performance. Having your own Voice application can bring you all the benefits voice technologies offer. But, if your Alexa Skill isn’t performing […]
As digital marketing continues to impact and transform the retail industry, voice shopping — aka voice technology in general — will become an important emerging channel. Voice Marketing is growing faster than expected because it’s convenient and easy for both businesses and consumers. Voice is also accessible for all ages and experience levels. There is […]
Smart assistants are only scratching the surface of their full potential, as part of what voice technologies have to offer. Voice commands are becoming more prevalent in today’s world. Voice assistants like Alexa, Google Home, and Siri use voice control for a variety of capabilities, but ultimately it is a fun and easy way to […]
