In this age of personalization, marketing is evolving to relationship marketing. But what does that mean? It means that you want to deliver value and be trusted, not just for one sale, but for all the other interactions you have throughout the course of a consumer’s life. The best relationships are built on good communication, […]
A collaboration between ExxonMobil, Fiserv, Amazon Pay, and Alexa has made possible the launch of voice payments technology. Who would have imagined the possibility of paying for gas just by using a simple voice command like “Alexa, pay for gas”. Let alone having it available at thousands of Exxon and Mobil gas stations all around […]
The fact is that advertising is shifting from television to digital. TV spending will continue to grow, but other unique digital formats are becoming increasingly important. To keep this marketing channel relevant, a powerful tool is needed. This is the case where voice technology can come in handy as a way to increase TV advertising […]
Where is the next great marketing innovation coming from? The advertising industry has changed drastically over the last decade, especially outdoor advertising. New technologies are pushing the industry forward with artificial intelligence, machine learning, voice search, and digital out of home (DOOH). Also, we need to consider the outdoor advertising advantages when used in collaboration […]
Radio advertisement might sound outdated, but it remains one of the most reliable marketing channels to reach a large number of people. With 30 seconds or less to communicate an exciting offer or product, radio advertising can be extremely effective in getting consumers’ attention. Businesses can get a lot more brand exposure compared to text-based […]
Digital-first marketing is a growing trend, even if you think you’re miles ahead of your competition. What you might be missing is conversational AI. The conversation is the defining element of a digital-first customer experience, and a major shift in the way businesses communicate with customers. Artificial intelligence has led to an evolution of customer […]
