Outdoor Advertising Advantages when supported from voice technology

Where is the next great marketing innovation coming from? The advertising industry has changed drastically over the last decade, especially outdoor advertising. New technologies are pushing the industry forward with artificial intelligence, machine learning, voice search, and digital out of home (DOOH). Also, we need to consider the outdoor advertising advantages when used in collaboration […]

how to use voice technology to create better performing radio advertisement

Radio advertisement might sound outdated, but it remains one of the most reliable marketing channels to reach a large number of people. With 30 seconds or less to communicate an exciting offer or product, radio advertising can be extremely effective in getting consumers’ attention. Businesses can get a lot more brand exposure compared to text-based […]

The importance of Conversational AI in marketing

Digital-first marketing is a growing trend, even if you think you’re miles ahead of your competition. What you might be missing is conversational AI. The conversation is the defining element of a digital-first customer experience, and a major shift in the way businesses communicate with customers. Artificial intelligence has led to an evolution of customer […]

voice technology applications

Voice technology has been around us for quite a long time, yet its biggest developments in usability have been made only in recent years. This has expanded the voice technology applications, therefore reaching more consumers. However, these steps of development are often considered only as the tip of the iceberg, compared to what the potential […]

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